Stone&Wood.
This is a commercial I directed for a university project. It was my first time taking the helm as a director and proved to be a challenging task, having to fit a big idea into a 30 second time slot.
Collaborating with local Byron Bay actors allowed both myself and the rest of the crew to gain wealthy experience in scheduling, scouting and travelling to shoot in a location away from Brisbane, with actors we had never met prior.
The idea to collaborate with Stone&Wood came to me one night after I'd be sipping them down with my father. I thought, how can I create an advertisement that promotes the locality and 'family-ness' associated with such an iconic Aussie brewery?
This advertisement experiments with the themes of family and togetherness, taking a big idea and shaping a story that resonates with the proud, local Australian beer drinking community.